September 2019

View all on this date written articles further down below.
27 Sep 2019

Brand Guidelines – What is it And Why Work On It?

When you are running or introducing a service or a product, you are sure to come across the word ‘brand’ or ‘brand guidelines’. What exactly do people mean by that? A brand is something that provides the company with an individual identity which helps the company get a place in the market and in the mind of the customers. Brand guidelines can be defined as a document that contains a set of rules on how the brand works. This can…

24 Sep 2019

What is the Best Facebook Ad Bidding Strategy?

Want to beat your competitor in the Facebook ads race? Are you having trouble in maintaining a stable cost while raising your budget? Are you not receiving the cost per event that you desire? If your answer to these questions is yes, then Facebook Ad Bidding Strategies can prove to be of great help for you. The first thing you need to remember when planning to win the Facebook ads race is that having a shiny ad design and powerful…

How to Spy on Your Competitor’s SEM Campaigns?

It is no secret that the e-commerce industry nowadays is highly competitive which is quite apparent in the area of pay per click advertising and SEM campaigns. With many heavyweight companies like eBay and Amazon spending millions on their campaigns, it is natural for smaller businesses to feel insecure and difficult to compete. But, if you have the right competitive intelligence, then it is not even that difficult for all kind of businesses to receive the numerous benefits of pay per click advertising. Everyone having a business knows that on Google Ads, your competitors are very much visible. In fact, every time you search for something related to your common products, you can easily see your competitor’s ads in the…

The Best Facebook Ad Placements for Sales

In today’s world, Facebook has surely turned into that magical wand for the marketers through which they can target almost any of the segment that they imagine. One of the reasons, that why Facebook Ads are trending so much these days is that this social media giant has done a tremendous and a fantastic work as expanding the horizons of the places where your ads will be shown. Thus, now before planning to enter this vast world of advertising, you must know that Facebook is no longer that one option platform. But with more placement options available, along with the benefits the responsibility for the advertisers has increased too. This is because now advertisers have to keep a close eye…

13 Sep 2019

The Importance Of A/B Testing For WooCommerce And Other Websites

There are a million ways to attract users. Marketing is all about analyzing what is best for the particular product or service you want to put in front of the customer for them to buy or use. It should attract customers and also inform them clearly about what should be done. There are a lot of methods by which you can figure out the marketing strategy that best suits the product or service. One of these methods is the A/B…

10 Sep 2019

How to Set Up Facebook and Instagram Dynamic Ads

In today’s world, asking a question like whether you are on social media platforms like Instagram and Facebook to anyone is no longer a question-answer thing, rather it has turned into a rhetoric question where almost everyone will answer with a yes. Launched in 2010 as a simple photo-sharing application, Instagram almost instantly gained popularity and in 2012 was acquired by Facebook. This move not only gave Instagram a secure position in the social media leadership board but similar to…

06 Sep 2019

How to Use Look Alike Audiences for Boosting Campaigns

Nurturing a business and investing your time and effort to take it to new heights is not a small challenge. It requires determination, hard work, and a smart strategy. If you are struggling to drive in traffic and conversions to your website through the help of Facebook ads these days and things are working too slow for your liking, then don’t lose hope because you are not alone. If you are not getting the desired results, then probably a major…

03 Sep 2019

How to A/B Split Test Facebook Ads the Right Way

Making the perfect ads, that the audience will connect with and respond enthusiastically is one really big challenge that all the advertisers and the companies need to overcome. However, unfortunately, there is neither a shortcut nor some magical way to know that what will work and what not. But no, you don’t need to get disheartened as A/B testing on Facebook Ads is nothing less than a blessing in disguise which helps you play the game of advertising industry successfully.…

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