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Sandhya Raju

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12 Jul 2019

What is Facebook Pixel and Why You Should Have It?

Advertising is a common way of marketing a product or a service. It is a sponsored and a non-personal message that promotes the product, service or an idea. Using this, you can get more traffic and sales. The advertisements can be posted on any social media, on a website, a blog, in-between videos and so on. You need to know how to attract customers using advertisements. You can analyze details and use them to market or remarket the product or services. To make this possible, the Facebook pixel is used. What is Facebook pixel? Facebook pixels are used to collect data from the advertisements and track conversions according to the number of clicks. This is said to work by placing and triggering cookies. It started as 2 parts, Facebook conversion pixel, and Facebook custom audience pixel. Now it is just called Facebook pixel. The results taken from this analysis can…

08 Jul 2019

Why Should You Invest Time In Content Marketing As A Brand?

Marketing is more than just a word and we hear it almost every day. It is all about promoting a business or a product to the target audience. It is the way through which the producers or the businessmen meet their customers and find ways to satisfy their needs through their services and products. Digital marketing, advertisements on televisions, making a poster and there is a lot more. Content marketing is also a type of marketing that has proven to be very successful in lead generation and sales and thus, has become more popular and is used by many brands and industries for marketing their product or services. This works well when you want to convey some information to the readers or viewers of the content. This article will take you through the basics of content marketing and why it is important to invest some time on content marketing as…

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