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Sandhya Raju

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27 Sep 2019

Brand Guidelines – What is it And Why Work On It?

When you are running or introducing a service or a product, you are sure to come across the word ‘brand’ or ‘brand guidelines’. What exactly do people mean by that? A brand is something that provides the company with an individual identity which helps the company get a place in the market and in the mind of the customers. Brand guidelines can be defined as a document that contains a set of rules on how the brand works. This can…

13 Sep 2019

The Importance Of A/B Testing For WooCommerce And Other Websites

There are a million ways to attract users. Marketing is all about analyzing what is best for the particular product or service you want to put in front of the customer for them to buy or use. It should attract customers and also inform them clearly about what should be done. There are a lot of methods by which you can figure out the marketing strategy that best suits the product or service. One of these methods is the A/B…

12 Jul 2019

What is Facebook Pixel and Why You Should Have It?

Advertising is a common way of marketing a product or a service. It is a sponsored and a non-personal message that promotes the product, service or an idea. Using this, you can get more traffic and sales. The advertisements can be posted on any social media, on a website, a blog, in-between videos and so on. You need to know how to attract customers using advertisements. You can analyze details and use them to market or remarket the product or…

08 Jul 2019

Why Should You Invest Time In Content Marketing As A Brand?

Marketing is more than just a word and we hear it almost every day. It is all about promoting a business or a product to the target audience. It is the way through which the producers or the businessmen meet their customers and find ways to satisfy their needs through their services and products. Digital marketing, advertisements on televisions, making a poster and there is a lot more. Content marketing is also a type of marketing that has proven to…

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