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03 Jul 2019

SEO vs SEM for Small Business: What to Choose?

Growing a business is almost equivalent to developing and nurturing a child. In the present scenario, technology has brought out loads of marketing options, which makes it even more important for the person to take the right decision. Currently, with the popularity of marketing strategies like Search Engine Optimization (SEO) and Search Engine Marketing (SEM), more people are in a dilemma about putting their major efforts in which tool. But you don’t have to go through the dense research work required to choose between SEO vs SEM or in other words choose between pay per click ads or sponsored ads. Here we will explain to you both the tools along with their pros and cons, hence making it a bit easier for you to choose and decide which tool will enhance your business better. Continue reading ahead to know more! What is SEO? SEO can be basically described as a…

05 Mar 2019

How to Optimize your Instagram Posting Time

If you are a Brand or a Business Owner, you are probably thinking about increasing the amount of engagement you get from Instagram. Because Instagram is like Pizza. It’s never too much. And the most obvious factor since the algorithm update from Instagram to increase your engagement is the time you post, believe it or not. So, in this post we will have a look at some of the times at which you can post to get potentially more engagement. And thus, boost your marketing effort on Instagram. Study your Audience: The most obvious way to find the best time to post on Instagram, is by studying your audience. As these times can vary from account to account and business to business. You need to dive right into the analytics and audience insights. Instagram will let you get a pretty good idea, that when the majority of your followers come…

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