Data science in marketing can be used for deriving meaningful business outcomes, understanding audience real, time behavior, running different experiments, tailoring the personalized digital experience, optimizing their campaigns etc but…

 Increase customer loyalty because what a lot of us are unaware of is that it costs a business about 5-25 times more to acquire a new customer than it does to sell…

Everyone who is running an SEM Campaign would agree that it is definitely not a child’s play. Running an SEM campaign is a lot more than just creating an exceptional…

Creating a Google PPC Ad campaign is one thing and maintaining it ensure a strong ROI from these campaigns is another struggle. People usually complain that after a certain time,…