SEM

11 Oct 2019

Best Bidding Strategies for your SEM Campaign

Everyone who is running an SEM Campaign would agree that it is definitely not a child’s play. Running an SEM campaign is a lot more than just creating an exceptional ad and identifying your target potential audience. It appears that you are always getting stuck in the firing of innumerable questions like how much should we spend on an ad, how do we divide our budget or how do we optimize our bids and so on. It requires immense hard…

08 Oct 2019

Optimizing your Google PPC Ad Copy for Higher CTRs

Creating a Google PPC Ad campaign is one thing and maintaining it ensure a strong ROI from these campaigns is another struggle. People usually complain that after a certain time, their campaigns stop earning them loyal customers or increase in sales. What happens is that these campaigns are very attention seeking beings who if not given the right amount of attention at the right time, in other words, if you will leave your campaigns alone, their progress will slowly start…

How to Spy on Your Competitor’s SEM Campaigns?

It is no secret that the e-commerce industry nowadays is highly competitive which is quite apparent in the area of pay per click advertising and SEM campaigns. With many heavyweight companies like eBay and Amazon spending millions on their campaigns, it is natural for smaller businesses to feel insecure and difficult to compete. But, if you have the right competitive intelligence, then it is not even that difficult for all kind of businesses to receive the numerous benefits of pay per click advertising. Everyone having a business knows that on Google Ads, your competitors are very much visible. In fact, every time you search for something related to your common products, you can easily see your competitor’s ads in the…

30 Aug 2019

How to Increase Sales With SEM Product Ads

In today’s world, Search Engine Marketing or SEM as it is commonly known as, has turned out as one of the most effective ways of attracting website traffic on your online platform. Though very much similar to the SEO or Search Engine Optimization marketing channel, one must not confuse SEM with it. The main difference between SEO and SEM is that SEO involves ranking within Google algorithm where the website appears in Google search results but the basic function of…

03 Jul 2019

SEO vs SEM for Small Business: What to Choose?

Growing a business is almost equivalent to developing and nurturing a child. In the present scenario, technology has brought out loads of marketing options, which makes it even more important for the person to take the right decision. Currently, with the popularity of marketing strategies like Search Engine Optimization (SEO) and Search Engine Marketing (SEM), more people are in a dilemma about putting their major efforts in which tool. But you don’t have to go through the dense research work…

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