3x Revenue in 2 Months

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Client: Neemli Naturals

Category: Performance Marketing

Website URL:  www.neemlinaturals.com

The
Brand

Neemli Naturals is a home grown skincare brand based out of Mumbai.

Their focus is to provide all natural skincare products to the customers; while being a vegan, cruelty free, and environment friendly brand.

USP -Neemli Naturals

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The
Challange

Deliver social ads to the relevant audience, catering towards organic skin care.

Neemli Naturals was stuck at a stagnant revenue, and users for almost an year. Retention rates were consistently below industry standards too.

All these factors contributed a pretty steep mountain to climb. As scaling a brand while maintain the same profitability is a major task, and one of the biggest bottle necks.

The
Strategy

01

Target Right Audiences

Our target group was women  aged  20-35, enthusiastic about skin care and leaning towards  natural skin regimes.

Further high value lookalikes were tested, which helped us paint the perfect customer’s persona to help leverage the Facebook/Google Algorithms.

02

Omni Channel Data Analytics

After testing a few creative angles, a major ask was to collate the data,  draw inferences, and then further decide the course of action.

The data primarily was sourced from three major platforms; Google, Facebook, and Snapchat. All  the data was integrated into a singular dashboard to enable a bird eye view.

03

Engagement Driven Content

In order to deliver powerful message to the audience, video creatives, and testimonials of influencers were utilized in the top of funnel.

As the creatives tested/utilized were honest reviews, and coming from well known sources, they resonated with the potential buyers.

This helped us leverage the exceptional engagement rates, and lower the CPM costs consistently month over month.

Marketing Funnel

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Ads

How we
did it

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Data Driven Custom Audiences

We selected high performing  audiences by analyzing the data at hand. Only audiences that had produced a ROAS of 2.5+ and significant volumes in revenue were handpicked.

Aggressive Ad Changes

We Changed the angles in all the ads and designed high CTR creatives revolving around the Diwali festival.

We also used CBO strategy on Facebook Ads, and categorized same niche interests and lookalikes in the same campaigns. 

Watchful Optimizations

After digging deep at product and item level, we identified gateway products, and launched separate campaigns with personalized audiences to pushed them to the market

As the sale lasted whole month, many data backed decisions were made, including scaling of the best audience+creative combinations.

Results

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MoM ROAS vs Revenue

Here we have a scale of Revenue v/s the return on Ad spend (ROAS) for the a span of 4 months.. As you can notice there is no negative impact on ROAS when the revenue increased. 

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MoM CR vs AOV

Here we have a scale of Average Order Value (AOV) v/s the Conversion Rate (CR). This indicates that the average order value grew by a fair bit with CR Also Increasing over a span of 4 months. Reaching the to date perfect in December.

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Channel vs New Users

New users segmented by channels compared for September (Pre OrangEdge)an & October(Post OrangEdge). You can study the graphs, the main growth is in the paid media channel because of our successful campaigns. In spite that we ca see a trickle down effect onto other channels as well.

Testimonial

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Bhaskara Seth

Co-Founder  “Neemli Naturals

My experience with at Orangedge with Simran and Harshmeet was wonderful. The trajectory in sales we witnessed during that period was better than promised, they always over-deliver and that’s probably their best quality. Other than that they are young, hungry and extremely knowledgeable in this field.

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