The
Brand
Piper Lou is a B2B website focused on providing customizable printable apparels or products like hats, top, wine cups, tumblers on wholesale prices. They offer exceptional quality products that are favorites of the people. They have tie-ups with 800 retailers right now and did over a million dollars in sales in the last 11 months.
The main challenge was to deliver the ads to the right audience, which was small business owners, having retail shops, and make them to transact of $500 or above, because usually these are bulk orders
The
Challange
The main challenge was to deliver the social ads to the right audience, which was small business owners, having retail shops, and make them transact for $500 or above. because usually, these are bulk orders
The
Strategy
01
Target Right Audiences
We started with couple of upper funnel campaigns, with very tight targeting because unlike B2C campaigns, we know the potential buyers are low whilst the AOV is high. Small business owners, with business page admins were a good bet.
02
Custom Pixel Audiences
We used pixel data to make high value customers to target them as our potential buyers. We targeted past purchasers also, who were not active, or haven’t purchased recently.
03
Target Tight Audiences
We also made our middle funnel strong with giving away free shipping on the orders, since they’re bulk ones, it really gave the customers more value then they were paying for.
Marketing Funnel
How we
did it
Nurturing Upper funnel
Our upper funnel campaigns were running at 4 ROAS, and we were getting add to carts at very low prices, almost at $3.
Strong Middle Funnel
With so many add to carts to retarget, and strong middle funnel strategy, we were able to get 8 ROAS on the retargeting campaigns
360 Degree Coverage
We were able to get 52 ROAS from already purchased audience, since it’s B2B, the brand recall was good on happy past purchasers.
Results
Testimonial
Joe Ammara
Marketing Director “PLC Wholesale”
OrangEdge’s main strength is their data analytics and working on strategies that back it. Their creative team knows what to push to the audience. B2B is trickier than B2C, and these guys pulled it off with magic.
