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Business Impact Blog

Importance of data science in digital marketing

Data science in marketing can be used for deriving meaningful business outcomes, understanding audience real, time behavior, running different experiments, tailoring the personalized digital experience, optimizing their campaigns etc but…

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How Social Proof can help you Increase your Sales by 20%

A customer’s decision to purchase something from your business only depends upon many factors. How can you make a customer buy your product rather than your competitor? You have to…

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Increase customer loyalty – An 11 step guide

 Increase customer loyalty because what a lot of us are unaware of is that it costs a business about 5-25 times more to acquire a new customer than it does to sell…

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Simple steps to Boost E-commerce business amidst COVID-19 outbreak

The global pandemic, corona virus is spreading, and it is spreading fast. And here are a few tips to boost E-commerce business amidst COVID-19 outbreak As more and more nations…

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Best Bidding Strategies for your SEM Campaign

Everyone who is running an SEM Campaign would agree that it is definitely not a child’s play. Running an SEM campaign is a lot more than just creating an exceptional…

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How to Make Killer Google PPC Copies?

There is no surprise in the fact that ads are a huge and immensely important part of any PPC or Pay Per Click Programs. Anyone who is running one of…

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Optimizing your Google PPC Ad Copy for Higher CTRs

Creating a Google PPC Ad campaign is one thing and maintaining it ensure a strong ROI from these campaigns is another struggle. People usually complain that after a certain time,…

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How to Split Test your Landing Pages the Right Way

In the toolkit of a modern marketer, landing pages are quite an important tool if you are looking for higher conversions. After all, it is by driving the potential visitors…

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